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Free Essays on Product Life Cycle Engineering And Management Cep Lecture Notes Prof b Ravi Iit Bombay for students 1 30. Product Life Cycle Washington. Maturity Stage The maturity stage of the product life cycle shows that sales will eventually peak and then slow down During this stage sales growth has started to slow down and the product has already reached widespread acceptance in the market in relative terms. A product processes through a number of stages such as from introduction to growth maturity and decline This sequence of stages is called Product Life Cycle PLC The PLC influences the marketing strategy and marketing mix of an organization.

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The life cycle has four stages introduction growth maturity and decline While some products may stay in a prolonged maturity state all products eventually phase out of the market due to several factors including saturation increased competition decreased demand and dropping sales.

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At this stage you should consider maintaining the product in the hope that your other competitors will withdraw their versions before you which may create an increase in demand again reducing your costs and finding another use for the product entering into another niche area could increase profits.

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